Marketing Strategy

Every business is so unique, what works well for one, might not work as well for another. At PopHats & Play we will really get to know your business, understand who your customers are, their mindsets, their desires and the best way we can reach them. Together we will define your objectives and give clarity to your proposition. With a clear integrated marketing plan, we will plot the journey; the opportunities to see, feel and hear your brand to create ‘the right’ noise in ‘the right’ marketplace.

Events & Experiences

Blurring the line between fiction and reality is what gets us ridiculously excited!
At PopHats & Play we will be bursting with super ideas on how to create the best events and experiences for your customers. Our philosophy is based on engagement and involvement, if you don’t involve your audiences they may not remember you. It really is all about creating moments worth sharing and giving your audience magical stories to tell.

Product Marketing

Every product needs it’s stage. Whether that’s online or offline people need to see it, feel it, smell it, taste it, hear it and ultimately engage with it. By understanding your customers, their needs and desires we will help you do just that…we’ll get it in front of your audience no matter who or where they are.

Social Strategy

Building the right community around your business is critical. Ultimately this community is your voice, they will be your advocates whether you know them personally or not. It’s not about the number of likes or followers, it’s about the quality of these likes or follows. So ensuring you build your social community strategically is what will determine it’s success. Likewise the content you share with them needs to resonate, it needs to be topical, entertaining and drive an emotion. At PopHats & Play we will work with you to create an engaging social media strategy that not only informs your audience about your business but it also engages with them.

Concept / Campaign Ideation

No idea is a bad idea, and we all have our ‘own’ ideas. At PopHats & Play we will work with you to hear your ideas, understand and embrace them, encourage new ones, formulate collaborative ideas and explore every creative angle no matter how wild or crazy it seems. We can be part of your brainstorm or we can go away and be your idea lab, we’ll work whichever way is best for you and your business.

Account Management

With over 20 years of Account Management experience PopHats & Play can help you retain client relationships as well as grow and identify new ones.

Whether it’s a one off project, an existing client or an opportunity to pitch and win a new one, we are confident that our passion and expertise will not only bring value to your business but will ultimately slot in seamlessly as the perfect extension to your team.